William Hill

  • Pristine reputation in the industry
  • Big welcome bonus
  • Very good mobile site and betting apps
  • Welcome bonus is for betting use only (Bettors can only keep the winnings)

William Hill is one of the oldest bookmakers in the UK. Although the site today also offers online poker and casino games, William Hill began as a bookie, and this remains their strongest suite. With numerous land-based shops all around the UK, they've ensured their brand name is undeniably strong and have propelled this across the globe online, especially in English speaking markets. Australia is no exception here, as many Aussies choose William Hill to place their bets.

at a glance

  • Bonus

    Claim $502

  • Payment method

    Mastercard skrill Visa

William Hill rating

Welcome Bonus

William Hill welcomes Australian punters with a rather generous offer of 100% match bonus up to a total of $505. This is a very generous bonus when compared to some other bookies, and it really makes William Hill Australia, appear generous. Also, worth noting, the Aussie welcome bonus is significantly better than the one awarded to punters from other countries.

The bonus is really simple to claim. Whatever amount a player deposits with William Hill Australia, it will be fully matched up to $505. So, deposit $50 and you’ll end up with a total of $100 to place bets. This is a good opportunity for more serious players who like to bet big, as they receive a significant boost to start off with. Other conditions to consider about the William Hill welcome bonus are as follows:

  • The bonus bet is issued for play purposes only (you only get to keep the winnings, not the original bonus)
  • Turnover requirements are just 1x the bonus amount
  • Bets qualifying towards turnover must be with odds 1:50 or greater
  • The maximum odds William Hill will pay out for wins using bonus bets are 101: 1
  • Players have seven days to use their bonus to place bets.

All in all, the William Hill Australia welcome offer has both upsides and downsides. Although an almost non-existent turnover is obviously great, at the same time, players only get to keep their winnings, as bonus funds are deducted. You will,  in the end, get to bet with an extra $505, completely risk-free.


Although William Hill offers a wide range of sports and betting markets, the bookie focuses heavily on horse races. Aussies have never been the ones to run away from betting on horses and thrive on the excitement offered by many of the William Hill racing promos.

One promo that horse racing fans find particularly appealing is the Protest Payup. Did you win your bet only to be disappointed later on when the winner was contested, and your horse bumped down? You don’t have to worry about this with William Hill, as they will pay you, even if your favourite loses in the protest. If your horse is first across the line, William Hill considers this a fair and square win.

Similarly, the 1st Past the Post promo pays all the wagers within 60 seconds after the race is over, without waiting for correct weight. This promo is valid for all Australian thoroughbreds and harness races.

William Hill offers many more promotions, bonuses, and free bets. However, due to very specific laws in Australia, they are limited as to what they can publicize on the site. Once you register with the bookie, you’ll receive various offers straight to your email inbox or phone number on file.

While some players would, no doubt, like to have more insight into different possibilities, this UK giant has a big reputation to uphold, and they prefer doing everything by the book.


Like pretty much everything else with William Hill, they offer a solid variety of options for their mobile players. The site fully supports access from different mobile browsers, which makes certain Android and iOS users very happy. At the same time, there are also downloadable iPhone and Android apps for those who prefer to place their sports bets on the go.

William Hill Mobile is very functional and user-friendly, which makes placing mobile bets simple and swift. Whatever you want to bet on, it won’t take you more than a few taps of your finger to find the offer and swipe to place a bet. Once you’re done with that, you’ll also be able to follow all the results live, staying in the loop at all times.

If you wonder what sports are there for you to bet on, the answer is all of them. William Hill maintains an impressive offering, with many Aussie favourites like:

  • Cricket
  • Australian Rules Football
  • Rugby League
  • Rugby Union
  • Australian horse racing

In addition to these, you’ll also have access to other popular sports like soccer, basketball, baseball, boxing, tennis, UFC / MMA, etc. With this bookie, you’ll even be able to bet on various political and other important events, creating possibly the biggest betting offer you’ll find anywhere online.


William Hill has a decent variety of payment options available. The list may not be long, but the bookie makes sure all favourite methods, like Visa, MasterCard, Skrill, PayPal, and POLi, are all covered. At least one of these methods should work for most players.

Skrill and PayPal are probably the most convenient methods to use for Aussie players. Both of these ensure simple and quick deposits and withdrawals without any unnecessary issues or additional hassle.

It is worth noting that all deposits need to be turned over at least once before requesting a withdrawal. If you made a deposit of $300, you’d need to wager at least $300 in total before requesting a cash out. This serves to protect the bookie from players looking to abuse either their or payment processor promos, and also helps them avoid fees connected with too frequent withdrawals.

  • Email: service@williamhill.com.au
  • Live Chat: Yes
  • Customer Service: Yes
  • Telephone: 1800 007 238
  • FAQ: Yes
  • Available Hours Telephone: 24/7
Bottom Line on William Hill

William Hill Australia is rightfully regarded as one of the best bookies in the market. They offer generous bonuses, make sure Aussie players have access to their favourite sports, and you can be confident you’ll always be treated fairly and with respect. Serious bettors and casual punters will feel equally at home with this UK sports betting giant.

  • email: service@williamhill.com.au
  • Live Chat: yes
  • Customer service: yes
  • Telephone: 1800 007 238
  • FAQ: yes
  • Available Hours Telephone: 24/7